Courses given in English – Description

• Course objectives: The goal of this course is to provide a current and thorough introduction to managing operations in manufacturing and service settings. Thus, each student will have the opportunity (i) to familiarize himself with the operational challenges that managers face in their daily work (ii) to understand to which extent operations management is a core function in any organization, and (iii) to be introduced to operations management concepts, methods, principles and techniques which aim to support managers in their quest to reach operational excellence.
• Course content:  Productivity, supply chain performance, capacity management processes, mapping, improvement tools, production planning and control, inventory management, scheduling and schedule planning, performance measurement.

Course objectives: The objective of this course is for the student to develop an integrated understanding of the notion of corporate social responsibility (CSR), regarding challenges related to (a) the role of the enterprise in society and (b) the nature of its links with stakeholders. It also aims to familiarize the student with key debates related to this notion and the relationship among social responsibility, sustainable development, ethics and strategic decisions.
At the end of this course, the student should be able to:

• Understand, situate and apply several concepts which are likely to confront the firm in terms of the relationship with its environment, such as those concerning corporate social responsibility, sustainable development, ethical decision-making, and corporate governance.
• Understand and apply models explaining the links between the firm and its social, economical, and environmental settings at the local, national and international levels.
• Develop skills to make discerning decisions concerning the types of relationships to be established with the firm’s different stakeholders.
• Develop analytical skills and critical judgment concerning contemporary phenomena and issues such as the triple bottom line, climate change, global standards or human rights, and proposing a solid reflection about the appropriate firm’s views regarding these issues.

• Course objectives: The objective of the course is to help students to construct their own coherent, individual perspective of the subject matter and increase their cultural awareness. This course also helps students to develop skills related to managing in a national and international context and to be capable of:
  • Defining clearly the concept of ‘culture’ and integrating the technological, sociological, political, ideological, religious and historical dimensions.
  • Understanding the diversity and complexity of cultures.
  • Better diagnose and manage the cultural challenges in personal and professional life.
  • Being open to different managerial practices around the world and understanding the organizational imperatives and policy related to each cultural context.
  • Developing personal growth through reflection and introspection on self-esteem, identity and social and organizational behavior.
• In order to acquire the reflexes that will make a good practitioner, it is necessary to learn to make a diagnosis. Continuous practice on problems borrowed from reality will familiarize and prepare the student for the business environment.
• The use of concrete cases is the clinical method applied to business life. Various situations before which practitioners have been present at some point will be submitted and you should discuss in group and plenary the merits of different diagnoses.
• Finally, a group assignment will be realized with real companies and will allow you to apply the theoretical knowledge acquired during the course in a practical way. This work will be carried out via the MOODLE platform of the course and specific private FACEBOOK groups.

• Course objectives: The primary goal of the course is to provide students with an understanding of the economic and organizational dimensions of strategy.
• Course content: At the end of the course, the student will understand and be able to apply the following concepts in contemplating strategic actions:
  • The importance of strategy to the firm and to its success
  • How to define and measure value creation
  • The role of resources, core competencies and capabilities in creating value
  • How to analyze the external environment from a strategic perspective
  • How to build a business model
  • What business strategies available
  • Strategy execution and organizational issues
• Prerequisite(s):  Management & Financial Management

• Course objectives: This course provides an intensive application of concepts (shareholder value, cost configuration, market strategies, etc.) studied in a capstone strategy course. It is designed with the intent to offer students exposure to concrete strategic issues through real-life business cases and to further develop the analytical and decision skills in the context of resources scarcity, human motivation, and competitive pressure. It also demands that students work together in a time-sensitive, decision-oriented context, putting demands on their interpersonal and organizational skills. The course gives the student the opportunity to challenge their management skills and leadership talent in an enjoyable yet stressful context.
• Course content: At the end of the course, the student will be able to:
  • Comprehend the overall operation of an organization based on customer, employee and shareholder satisfaction.
  • Grasp the logic of strategic decisions to better understand the rationale driving operational actions within an organization.
  • Understand how leaders set up coherent goals and strategies with limited resources – time, money, materials and people.
  • Realize the logic of a strategic decision applied to a complex organizational embedded in a competitive, dynamic environment
  • Develop and enhance interpersonal skills, communication abilities and team work in high pressure situations
• Prerequisite(s): Strategic Management

• Course objectives: The course is designed to help students understand the underlying economic and financial forces shaping the world, while getting a better grasp of the theoretical models that explain observed trends. Students will learn to think critically and logically, within a coherent analytical framework supported by economic theory and empirical evidence.
• Prerequisite(s): Microeconomics

• Course objectives: This course aims to familiarize the student with the theoretical, institutional and political aspects of economic analysis as applied to international monetary and financial relations.
• Course content:
  • In the first part of the course we will start with a description of the balance of payments and the institutional features of the market for foreign exchange. We will then study few economic models that allow us understanding better the forces that determine the exchange rate dynamics in the short and in the long run, the relation between monetary policy and the exchange rate, and the impact of macroeconomic policies under fixed and flexible exchange rate regimes.
  • In the second part of the course, we will describe the evolution of the international monetary system, from the Bretton Wood agreement to the present days. We will examine the causes and the effects of the financial and economic crisis started in 2007 and the process of European integration.
• Prerequisite(s): Macroeconomics

• Course objectives: This course is an introduction to sustainable development. While many courses cover parts of what constitutes sustainable development, none does it in a unified and integrated way as we do in this course.
• Course content: The course is divided in two main parts.
  • In Part 1, students are first introduced to the concept of sustainable development. We start by presenting the historical evolution of the concept while exposing the relationship between economic development and major environmental and social issues. Students are then introduced to the crucial concept of externality and to principles and public policies leading to a sustainable economic development. We follow by showing how firms can reconcile profitability, and both environmental and social concerns. The first part of the course ends with an introduction to the measurement of sustainable development and to the building of sustainable cities.
  • In Part 2, we analyze the implementation of sustainable principles and practices into the core functional areas of business-marketing, supply chain management, operations and the management of environmental disaster and crisis. The course conclusion follows.
    Given the broad and interdisciplinary nature of sustainable development, the course will favour the use of different pedagogical methods. Hence, other than traditional academic lectures, the course will include:
    • Guest speakers
    • Movie presentations
    • a field trip.
  • Finally, the course’s pedagogy is based on an active participation by students. They are expected to contribute to the course with constructive comments, questions and debates.

• Course objectives: The course content provides an overview of important topics in finance, such as corporate finance, time value of money, valuation of future cash flows, capital budgeting, risk and return, and cost of capital.
• Course content:  This course is intended to provide a market-oriented framework for analyzing the major types of financial decisions made by corporations or individual investors. More specifically, the following points are examples of skills that students are expected to possess by the end of the course:
  • Compute present and future values
  • Compute project cash flows
  • Employ net present value and other investment criteria for capital budgeting
  • Understand diversification, systematic, and unsystematic risk concepts
  • Estimate cost of capital of a company
• Regardless of the student’s field of study, this Financial Management course will provide basic tools to make personal financial decisions. For students majoring in finance, this course is the basis for all other courses in finance.

• Course objectives: Introduction to financial markets and portfolio management. Stock valuation. Fundamental and technical analysis. Bonds valuation. The term structure of interest rates. Option and future and forward contracts.
• Prerequisite(s): Financial Management

• Course objectives: This course is about the use of equity valuation models (discounted dividend valuation, free cash flow valuation, residual income valuation, market-based valuation, private company valuation, synergy and control valuation). The course has a very practical emphasis; we will apply these valuation models in a series of class exercises, and an assignment involving listed Canadian companies. The material is relevant to equity analysts (who need to make recommendations on stocks) and also pertinent to the corporate financial analyst, and for private equity analyst.
• Prerequisite(s): Financial Management

• Course objectives: This course provides an overview of the international financial environment and the financial function in the multinational corporation. The goal of the course is two-fold:
  • Improve the understanding of the international dimensions of corporations and financial systems
  • Provide decision-making skills in international money and capital markets.
• Course content: The course focuses on the following five areas:
  • The international monetary system
  • The determinants of currency exchange rates
  • Fundraising in a multinational setting
  • Multinational capital budgeting decisions
  • Currency risk and hedging strategies
• Prerequisite(s):  Financial Management

Course objectives: The goal of this course is to allow a complete overview of various aspects surrounding an SME and its different types, the leadership style as well as the makeup of the entrepreneurs involved, their ‘familiness’ if present, their management style and the most frequent reasons behind it, the problems they are faced with, the possible solutions for sustainability and growth as well as an understanding of resources required and ways value can be added in the process. A general objective is to allow you to learn about SME and how they can be managed (and created) and to encourage you in seeking them as personal and professional growth opportunities and as a potential career.

• Course objectives: This course aims at familiarizing students with the strategic aspects of technological innovation, in a context of great uncertainty. It focuses on strategic analysis and diagnosis, rather than operational recipes. It tries to teach the art of asking the right questions in the framing of a new innovation project. More specifically, the course aims at helping students to analyze the competitive dynamics of an industrial sector, so as to be able to recognize the latent innovation opportunities and to devise the business models that are most adequate for the circumstances.
• Prerequisite(s):  Microeconomics & Financial Management & Marketing

Course objectives:  The basic marketing course is aimed to introduce students to key decisions and responsibilities of a marketing manager. The approach focuses on both the formal presentation of the basic principles of marketing and learning the managerial aspect. The presentations and the bibliography must provide the theory and methodology for solutions to management problems in marketing. Upon completion of this course the student should be able to:

• Understand the nature and role of marketing in organizations and society.
• Know the main spheres of activities and how marketing decisions should be taken.
• Understanding the relationship between the environment and the company.
• Understanding the purchasing behaviour of consumers.
• Knowing the marketing information system and the process of marketing research.
• Knowing the segmentation and the use of it.
• Know the different elements and strategies of the marketing mix of companies.

• Course objectives: The study of consumer behavior is firmly rooted in aspects of psychology, sociology and economics.  As such, students will be invited to dive into several of these components so as to gain a more profound understanding of, amongst other things, the motivation and attitudes that underlie even the most basic of purchases. The successful completion of this course will enable students to:
  • Develop an understanding of key theoretical principals as they relate to peoples’ consumption-related behavior.
  • Formulate a critical point of view of marketing strategies and tactics that attempt to influence such behavior.
  • Demonstrate how marketing efforts can be improved by a more thorough observation of behavioral trends and in-depth market research.
  • Complete a research project that demonstrates both their analytical and critical skills in assessing consumer behavior.
• Prerequisite(s): Marketing

• Course objectives: This course proposes an analysis of the marketing organisation, functions, and operations of a firm working in foreign markets. It aims, first of all, to develop or reinforce within the student a positive attitude vis-à-vis the international dimension of marketing. Secondly, it aims to familiarize him or her with the principal decisions and responsibilities that a marketing manager faces when having to operate in a foreign market, namely, the search for and selection of foreign markets, segmentation and positioning decisions within these markets, and decisions related to product adaptation, pricing, promotion and distribution within the chosen markets. Finally, the course provides the student with the skills necessary to enable him or her to develop an international marketing plan for a product or service.
• Course content: Origins, development and specific characteristics of international marketing; international marketing and culture; sources of information on international markets.The internationalization decision of firms (external and internal diagnostic tools); strategic planning (market selection and entry modes); marketing mix (product, distribution, price, promotion).New technologies; international entrepreneurship and international marketing of SMEs; emerging markets.
• Prerequisite(s): Marketing

• Course objectives: The objectives of the course are to develop the skills of future managers in sales activity and customer management, personal sales influence and sales force management. This course is divided into 3 parts. These terms will be treated according to the various types of salespeople: at the point of sale, on the road and on the telephone, and will take into account the various forms of organization: traditional and network.
  • Sales and customer management: the quantitative activities of selling, i.e. planning and managing the sales cycle leading to results. Participants will learn about the parameters of developing a sales plan; establishing territories and quotas as well as monitoring results and ongoing customer management.
  • The personal selling influence relationship. The steps and skills required to lead to effective transactions will cover the principles of personal influence, the seduction and qualification process, presentation and active management of individual and group customers.
  • Sales staff management. The organization, recruitment, selection, training of sales people, their remuneration, motivation and profitability.
• Prerequisite(s): Marketing

• Course objectives: This course prepares undergraduate business students for the new business reality of electronic commerce. The electronic signal, capable of carrying a bank transaction, a book, music or airplane plans, is becoming an essential resource in today’s economic system. The company of the future will have to reinvent its organization and its functioning in order to optimize the exploitation of its informational capital and to propose to its customers, no longer predetermined finished products, but rather a capacity to produce according to their needs. This course will lead the student to develop and reinforce a positive attitude towards the marketing dimension on the Web, then to familiarize him/her with the main issues, decisions and responsibilities of a manager working in a market open to e-commerce and finally to make him/her capable of developing a preliminary online marketing plan based on the concept of “one to one” personalization.
• Prerequisite(s): Marketing

• Course objectives: This course is designed to prepare students for the new business reality of e-commerce. Students will be prepared to complete a professional certification and gain the experience to obtain a first position in an agency. Students will participate in a local or international competition, where the best advertising campaigns will be recognized.
• Course content: This course allows students to create and execute a real Internet advertising campaign. Armed with a real budget, students will develop a paid search advertising campaign from scratch using the search engines (such as Google Search, Bing, Yahoo, Baidu, etc.) and social networks (such as Facebook, Youtube, LinkedIn, etc.) most appropriate to achieve their client’s marketing objectives. This exercise will provide highly practical learning based on the latest industry developments, industry best practices and theories of consumer behavior on the Internet.
• Prequisite(s): Marketing

• Course objectives: The course will provide a knowledge base that will allow students to understand, plan and evaluate the effectiveness of corporate mass communication and integrated marketing communications. Attention will be given to the role of integrated marketing communications within the marketing mix and to the major steps involved in developing an integrated marketing communication campaign. The course will cover different topics including the components of the integrated marketing communications (IMC), and the effectiveness of IMC campaigns. By the end of the term, students should have acquired the expertise necessary to design, construct, and present an integrated marketing communications plan for a local business or organization. The course will use cases to help students understand the concepts and methodologies presented in the course.
• Prerequisite(s): Marketing

Course objectives: This course provides students with a general understanding of the Business of Fashion. It is designed to help students to become familiar with the fashion business and its “industries.” It discusses the men’s, women’s and children’s wear and home furnishings and their interrelationships. This course uses an interdisciplinary approach to the fashion business as it relates to cultural, historical and economic features as a central theme.

Course objectives: This course aims at introducing students to the adaptive processes of the employee in the workplace under the combined influence of variables specific to individuals, groups and the organization itself and its socioeconomic environment. Under this perspective, students will develop a diagnostic and critical approach to the following topics: a historical perspective of organizational behaviour as a management science, the individual’s perceptions, values, attitudes, learning mode and motivation to work, relational processes and the influence of groups, including the effects of cultural diversity and the impact of organizational structure and technology on employee conduct, performance and satisfaction.

Course objectives:

• Explain the strategic role of the HR system plays in an organization, its relationship to other operational parts of an organization, and the impacts of effective HRM practices on individual and organizational performance.
• Explain each function of the HR system (e.g. Organization and Classification, Staffing, HRP and Performance Review, Labor Relations, etc.), its role and its best practices.
• Explain how functiontions can be aligned to the business strategy and relate to others functions in building and sustaining an organization’s human resources.
• Understand the rights and responsibilities of the employer and the employee in the workplace.
• Explain the ways in which proactive organizations recognize diversity at work in Canada.
• Understand the complexity of HRM issues and be able to critically analyze them through both critical thinking questions and case analysis.

• Course objectives: The course presents three management accounting methods: basic methods to calculate costs, methods to help evaluate projects, and an overview of current management accounting methods to improve organizational performance and assist in decision making.The different concepts are presented from a decision making perspective rather than an accounting entry perspective. Accounting journal entries are not covered; and all the course subjects are presented so as to help future managers understand the fundamentals of Management Accounting without becoming experts.
• Course content: The course deals with fundamental Management Accounting concepts and introduces current themes, such as just-in-time (JIT), total quality management (TQM), balanced scorecards, theory of constraints and activity based costing (ABC). In addition, practical applications in various organizations are observed to give students an overview of Managing Accounting practice. Practical applications in industries such as retailers, wholesalers, manufacturers, service providers, etc. are presented. Questions related to ethics and international affairs are studied to contribute to the openness of future managers towards international management.
• Prerequisite(s):  Introduction to accounting

Course objectives: The objective of this course is for the student to develop an integrated understanding of the notion of corporate social responsibility (CSR) and organizational social responsibility (OSR), regarding challenges related to (a) the role of the enterprise in society and (b) the nature of its links with stakeholders. It also aims to familiarize the student with key debates related to this notion and the relationship among social responsibility, sustainable development, ethics and strategic decisions.

Course objectives: The course is designed to develop an understanding of the problems and opportunities present in the international business environment, and the challenges involved in the development and implementation of international marketing strategies. For practical reasons, this course is divided into two parts. Part I will be devoted to the analysis of the external environment of international business. Part II of the course will be devoted to discussion of the development, implementation, and control of the marketing mix, i.e., product, place, promotion, price, for the targeted market segments.

Course objectives: The objective of this course is to train students in both country analysis methods and international management practices in the context of market regionalization and new geopolitical changes, particularly the emergence of new economic powers such as the BRIC countries. The theoretical knowledge acquired and the analytical skills that students develop in the first part of the course will then be put to use in understanding the business environment in the BRIC countries. Globalization and regionalization. BRIC countries Country analysis methods: country indicators and country economic performance. Country analysis: political and social components. Country Analysis: technological and cultural components. Germawar’s Country Portfolio model (2001). Global industry analysis methods and tools; World Bank Doing Business Indicators: starting a business; paying taxes; employment protection; access to electricity; investor protection; access to credit; bankruptcy The regulatory environment and practice of business in various regions of the world. The practice of business in China. Doing business in Russia. Doing business in Brazil.

Course objectives: Market globalization leads to a restructuring of the production of various goods and services worldwide. Although beneficial in several respects, this restructuring also creates friction between different groups in society. This course is aimed at giving students an understanding of the major issues involved in opening and operating international markets, using economics analysis instruments, particularly those that have been developed to address these complex phenomena. The course starts from a basic knowledge of areas of specialization, with or without product differentiation, and the effects of globalization on the labour market, income inequalities, culture, agriculture, and other areas of the economy. The many forms of trade policy employed by states are also explored, explaining why governments may sometimes opt for non-optimal policies. Analyzes are conducted within a framework that includes tools from welfare economics and public-choice economics.

Course objectives: This course aims to make students aware of the economic environment of international trade and the particularities of international project management. In particular, the course covers the following topics:

• International economics;
• The framework of international trade: theoretical foundations, international institutions; economic groupings (EEC; NAFTA …);
• Entering international markets: financing, marketing, contract negotiation, etc.;
• The specificity of international projects: cultural dimensions and technology transfer; legal aspects; logistics and transportation;
• The management and evaluation of international projects.

Course objectives: This course aims to enable the student to understand, analyze and apply the managerial aspects of interculturality in a project management context. At the end of the course, the student will be able to:

• Identify the differences between intercultural management within a project and within an international project, understanding the impacts on different stakeholders;
• Articulate in depth different issues related to interculturality in a wide range of project situations, explain best practices and the value system used to make an international decision;
• Integrate the different perspectives of intercultural management, evaluate ethical issues and use theoretical models to develop a rational argument appropriate to project management;
• Identify and critically analyze the different intercultural contexts in which projects can be implemented;
• Evaluate the benefits, challenges, potential pitfalls and ethical issues related to cross-cultural management in a project context;
• Understand the typology of the intercultural environment: culture, religion, non-verbal, international jurisdictions, negotiation codes, etc.

Course content: This course will deepen the knowledge around the concepts and tools of intercultural management in a project context. The course will examine intercultural aspects at two levels: the project team and its management and the intercultural project per se. The student will have a better appreciation of the concepts and theories, challenges and tools related to the management of international projects or diverse teams.

Moreover, within international organizations, project managers face criticism rooted in often unclear ethical foundations. The questioning of the accountability of the decision maker or the organization is an important debate that will be covered in each of the facets proposed in this course because the project manager faces these practical and ethical aspects on a daily basis in international projects as well as in the management of multicultural teams.

These elements will lead the student to reflect on the values of the individual, the team and the organization as they evolve in complex, competitive and continuously innovating multicultural environments. Theoretical models, practical tools, simulation and critical reflection will form the pedagogical backdrop.

Course objectives: This course does not focus on any technical dimensions of project management, nor does it explore more specialized forms or approaches. Taking a “classical perspective”, the course rather focuses on the essentials of project management that should be understood by any goodprofessional. Through their work experience, some students may have knowledge of project management. Their contribution through sharing examples and actively participating in discussions is expected.

Course objectives: The course aims to provide the tools for theoretical understanding and practical management intervention in innovative organizations. At the end of this course, students will be prepared to:

• Formalize and explain major problems related to the management of technology and innovation;
• Identify the causes as well as the contexts in which such problems arise;
• Develop solutions to these problems using appropriate analyses and tools;
• Interpret technological change in terms of the interactions that take place in the internal and external (regional, national, and international) context of an organization.

The course exposes contemporary concepts and theories of technological and organizational innovation. On the one hand, the course shows how innovation and technology take place in, and simultaneously affect, all functions of the firm (notably R&D but also production, marketing and finance). On the other hand, the course analyzes the socio-political environment of innovation: the public policies that foster it, the innovation systems and the sources of knowledge outside the firm, both public and private.

Course objectives: The course focuses on the nature of risk as well as the conditions that induce risk within organizations. At the end of the course the student will be able to:

• Identify, evaluate and compare the different factors that induce risk within organizations;
• Predict the different types of organizational impacts from the different conditions that induce risk;
• Apply fundamental practices that reduce or mitigate risk within organizations.

This course consists of two main sections. The first section covers the epistemological and psycho-social foundations of risk in society, organizations and individuals. Here, the relationship between risk and knowledge is analyzed in depth. An introduction to the different types of risk and their interrelationships is also presented. The second section covers the different categories of organizational impacts that can result from induced risks. A first level of analysis assesses work groups and interactions between individuals. A second level of analysis examines intra-organizational interactions: interactions between communities of practice, departmental services, etc. A final level of analysis examines the corporate strategies generated within the firm.

Course objectives: This course is designed to introduce the student to the consultation and practice of management. To ensure their sustainability, companies are obliged to continuously adjust their choices in terms of strategy and operations management to maintain a coherence linking means to actions. These adjustments require various expertises that managers do not necessarily have, which justifies the intervention of internal or external consultants. This course therefore aims to make students aware of the nature of these interventions in organizations by exposing them directly to the daily reality of managers and the choices they make in their respective sectors of activity. This course will address the following main contents:

• The necessities and constraints of change in organizations;
• Effective skills in expert and consulting situations (interpersonal skills, oral and written communication, leadership, supervision and teamwork).

Course objectives: This course is designed to provide students with an understanding of the important links between organizational management and the international socio-economic environment. The course will explain how the management of organizations at the micro level must take into account macro trends around the world. Also, this course will allow students to understand that management issues evolve in a context and an inevitable process of internationalization within companies of the technological and high-tech sectors. The course will address the following main contents:ourse the student will be able to:

• Innovation and creativity challenges faced by organizations to strengthen their competitive positon;
• Current trends in R&D collaboration;
• Identification of strategic competencies, training and human capital development policies on an international scale;
• Knowledge creation and transfer.

Course objectives: Understand the importance of the international dimension in the commercial management of companies; identify the main spheres of activity and decision in international marketing. Diagnose specific and simple international marketing problems. Understand the buying behavior of consumers and organizations in different countries and cultures. Know the approach to international marketing research. Know the different elements and strategies of the marketing mix (product, price, distribution and communication) and their application in the global context of business activities. Evaluate the determinants of success of international business activities. This course focuses on the adaptation of certain management disciplines to the international context and proposes an analysis of the specific organization, functions and marketing operations of companies operating in foreign markets. It aims first to develop and reinforce a positive attitude towards the international dimension, then to familiarize the student with the main decisions and responsibilities of a manager working in a foreign market, and finally to make him/her capable of developing a preliminary marketing plan in a context of internationalization of the company’s activities. This course is divided into three modules: introduction to the international perspective, analysis of the company’s global environment, and development of marketing strategies at the international level.

Course objectives: The aim of this course is to provide an understanding of individual behaviours (B2B and B2C) across different world cultures. Students will be familiarized with cross-cultural concepts, models, and application areas. The central principle is that, based on their culture, individuals have different standards and values that influence how they buy, consume, interact, and negotiate. More specifically, in this seminar, we will examine the effect of culture on the individual decision to purchase and on the negotiation process. The four Ps will be evaluated from an intercultural perspective. Issues of intercultural research will also be addressed.

Course objectives: The objective of this course is to provide the student with a comprehensive and in-depth understanding of social commerce. The course focuses on the activities of marketing as they unfold in Marketing 2.0. Marketing in the age of social media and brand communities is about the co-creation of the consumer experience. This course will expose the student to important and/or recent scholarly articles and studies in the field of digital marketing.

The specific objectives of the course are to:

• Develop strategic thinking and critical research skills in relation to marketing capitalizing on collective intelligence (crowds/crowds), mainly at the consumer level (B2C) but also business-to-business (B2B);
• Introduce the student to the specific methodological aspects of the study of marketing 2.0, including the functional and tactical aspects of this field of practice (main types of platform features and metrics).

Since this is a specialization course in a Master program offering a directed project or thesis profile, the material will be primarily theoretical and conceptual, while maintaining a focus on understanding how to apply it in practice through business examples and cases.

Course objectives: This course aims to develop a critical view of the global contexts in which organizations operate. It allows students to position their management practices in the field of work and human resources management in a broader context.

By the end of the course, students will be able to:

• Understand the nature and scope of the globalization phenomenon and identify its impacts on organizations and workers;
• Better understand the socio-economic environment in which the organization operates and take it into account when formulating organizational objectives and strategies, as well as in HRM decision-making processes;
• Identify and analyze the responses of international institutions, governmental actors and civil society to the challenges posed by globalization in the field of work.

Course objectives: Culture, which can be defined as “a set of beliefs, values, and norms about what is good, right, and desirable in life that are shared by individuals who have a common historical experience” (Hofstede, 1980; Schooler, 1996) is at the heart of organizational behavior in our contemporary world.

The objective of this course is to enable students to grasp the intercultural reality in human interactions and in particular organizations. By intercultural reality, we refer to human groups with common histories, behaviors, values, symbols, which are often different from one group to another.
At the end of this course, students will be able:

• To develop an understanding of the notions of culture and interculturality embodied in the management practices of different countries and cultural areas based on cultural anthropology, sociology, political science and management research;
• To understand the impacts of interculturality for individuals, teams and organizations. The course will facilitate the development of the attributes of a sensitive and intercultural person, such as: (a) ability to communicate with representatives of other cultures in a way that promotes trust and collaboration (both face-to-face and virtual); (B) ability to adapt professional skills to local conditions and constraints; (c) awareness of cultural values;
• To initiate the development of ethnographic observation, a methodological competence necessary to carry out the work of this course and also for the completion of internship reports, essays, intervention projects and master’s dissertations.